Menulog invest tens of millions of dollars each year in both national and local area marketing for restaurant partners, to drive new customers to the site and encourage more customers to order more often.

This year, Menulog is investing significantly in local area marketing. We currently have a series of radio advertising and high impact Out of Home advertising in thousands of locations across the country, used to drive awareness and build advocacy by championing local restaurants. Menulog is also investing in vouchers being distributed to local customers to drive more orders from existing customers and more customers to trial local restaurants via Menulog.

Supporting restaurants of all shapes and sizes,  the proactive local area marketing program helps increase restaurant partner profiles and increases overall awareness of the brand.

Examples of Out of Home advertising from the past few months include an impressive KFC tram wrap, Hungry Jack’s bus wrap, Central station stairway wrap with the names of our Menulog restaurant partners used to form the image of the Menulog chef hat, Zambrero bus stop sign and many more!

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