With the help of some of our Melbourne based restaurant partners, we paired a variety of free cuisines with the days that people wanted them most, to celebrate the launch of our new brand creative ‘Did Somebody Say Menulog’.

Whether it was kicking off the week with healthy poke bowls from Poked on Monday, or delivering sweet hump day treats with Baklava from Stalactites, Menulog hosted hundreds of hungry locals, serving dishes from some of Melbourne’s most popular foodie hotspots. The week culminated in a mass late-night souvlaki delivery (i.e. the Greek kebab!) from Hella Good on Friday, to feed the flock of commuters travelling between night spots, sporting matches and cultural events throughout the city.

With over a decade of insights into what Aussie’s most crave, Menulog mined order data from more than 3,000 restaurants in VIC, to create the perfect week of meals including:

• Monday – Healthy Monday Poke Bowls from Poked
• Tuesday – Taco Tuesday from Nosh
• Wednesday – Hump Day Baklava Treats from Stalactites
• Thursday – Delicious breakfast on-the-go from Ba’get
• Friday – Late night souvlaki bite from Hella Good

Menulog secured national media coverage for all restaurant partners that delivered to Flinders Street Station. The week-long festivities were shared on Menulog’s social channels and via EDM and paired with free food offerings delivered to media, coverage of the campaign appeared on radio, online, and print stories across the country hyping up the delicious offerings which were all available to order on Menulog.

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