As a way to further help grow orders for local businesses on traditionally quieter mid-week days, we funded a 72-hour free-delivery event last week.

Menulog shouted customers across the country free delivery on all Menulog-delivered orders for the three day period, resulting in a boost of around 20% more mid-week orders. Strategically timed ahead of the long weekend,  this initiative is the latest in a range of projects designed to support restaurants and boost orders through financial investment from Menulog. 

The campaign not only helped save customers a few dollars, but it helped increase midweek orders for restaurants across the platform Tuesday – Thursday, just before the long weekend!

To make it simple for customers to find restaurants with free delivery during Menulog Free Delivery Fest, restaurants who were included in the campaign featured a ‘free delivery’ icon on their restaurant listing in the Menulog Search Results across the three days. 

For our self delivery restaurants, Menulog had unique tasty local offers delivered personally to West Australians via the ‘For You’ section in the Menulog App. We offered customers $5 off their next meal from Indian, Pizza, Italian and Thai cuisines. This was communicated through emails, in the ‘For You’ content card which lives in the offers section of the app, via push notifications on mobile phones, and delivered via in-app messages. 

Check out some of the campaign communications below: 

Emails to customers

‘For You’ content card

Media coverage

Push notification

Social media

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