Black Friday and Cyber Monday is the shopping event that customers around the country look forward to each year with great shopping deals and offers available to those who shop online.
Last year, we saw an uplift in orders thanks to Menulog’s Black Friday sale with tens of thousands of customers downloading and ordering through the Menulog app.
This year, to help drive more orders for our restaurant partners during this quieter summer period, we brought back the Black Friday promotion and a Cyber Monday offer, providing customers with $5 off their orders. The Black Friday campaign was marketed through various channels in the lead up to the big event which ran from Friday 27 November 2020 to Monday 30 November 2020 and again was a huge success with more than 4% of customers redeeming the offer.
Check out some of the creative below:
In-app For you card
In-app notification
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