Seasonal moments are golden opportunities to get attention from customers during different occasions. By planning ahead, you can choose to align your promotions to these moments, capitalising on high-demand periods. 

Occasions may differ between states and cities, so try to choose the ones that make sense to your customers and your business. Here are a few key nationally relevant types of seasonal moments to look out for and think about:

• Public holidays – from Australia Day to Labour Day and everything in-between, a long weekend deal is always attractive
• School holidays – catch the eye of busy families looking for convenience in their holiday period
• Sports occasions – whether it’s footy finals, major tennis tournaments or just your favourite local team playing, those watching sport at home work up an appetite for great food and great savings
• Cultural occasions – significant cultural events like Easter and Christmas shake up many people’s routines, and they may be looking for promotions to match
• Other key dates – think about different moments of the year that bring people together to eat, drink or generally celebrate, such as Mother’s or Father’s Day, and how you can fit into the celebrations 
• Make your own occasion – These days, there’s an international day to celebrate just about anything, from dumplings to guacamole, chocolate and sushi! Find one that suits your business and make it special for your customers. Hot tip: search ‘international food days’ on Google to find lists of these days